March 15th, 2010 
Cliff Riseborough 
Ahhh, Sesame Street. The place where children learn about things like numbers, and the alphabet, and how to deal with the mentally addled (cough ELMO cough). One of the things NOT taught by Sesame Street would be litigation…though that would make for a good spelling segment.
Apple recently tried to go after an Australian wholesaler for daring to use the name ‘DOPi’ for its line of laptop bags and cases. They wanted to force the company to rename the product, because DOPi is iPOD backwards, and clearly people would become confused and forget which was which, because apparently in Apple’s world we are all idiots barely clawing our way through life.
Boy…now THAT truly is a pickle! I can’t tell them apart!
The funny part of this whole thing is that Apple argued that the name similarities might cause people to think the DOPi products are official Apple products. Why is that funny? That was the point of the name…the DOPi bags and cases are designed to be used…on Apple laptops.
This is far from the first time that Apple started slinging legal bucks around to try to slam down on any company including an i before their product name. This time, they failed. However, this does not look like a man who will be easily dissuaded from holding dominion over the galaxy…
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