January 25th, 2010 
Kathy McGraw 
While the RIAA may have you believe that every single file-sharer out there is nothing but a dirty pirate who just wants everything for free, there are some artists and labels out there who embrace the concept of file-sharing and are using it to bump up revenues.
The most noted example is Trent Reznor, the front man for Nine Inch Nails. He has easily made $1.6 million on his last release, all the while giving away his music for free. How has he done this? By connecting with his fans and giving them a reason to buy his albums by offering something unique and at a reasonable price. For example, you can get a two CD set for just $10, or a boxed set for $75, which includes the CDs, a DVD, a Blu-ray, and a photobook.
Reznor doesn’t worry about licensing or DRM and he’s not busy making enemies of his fans by suing them or calling them pirates and thieves. Instead, he embraces his fans and encourages them to connect with him and each other. Read more about Reznor and other artists like him here.
Now think about the RIAA and pretty much how universally hated they are as an organization. If they would just take a page out of Reznor’s book, they could be laughing all the way to the bank, too.
Posted in 
Tags: 
