June 14th, 2010 
Cliff Riseborough 
In an exclusive interview with Gamesindustrybiz, THQ’s executive VP of Core Games Danny Bilson has revealed that the company is planning a consistent strategy of charging used game buyers for features available free to those who purchase the game new.
While UFC Unleashed 2010 charged $10 for the online training camp component to a used purchaser, that doesn’t mean that the next releases will follow that same path and charge for the multiplayer portion of a game. In fact, Bilson made it clear that what is withheld from used buyers will likely differ from game to game, with an emphasis on an aspect of the title that the used buyer wants. The whole point of the exercise is to make the consumer see the new copy as the premium copy.
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