May 27th, 2010 
Cliff Riseborough 
Speaking as a direct counter to the opinions expressed earlier in the day of a Namco executive, Avalanche Studios (Just Cause 2) boss Cristofer Sundberg has told CVG that the type of DRM being used by Ubisoft indicates that the market is scared. He also said that those who stand to be the worst affected by these systems are the PC game buyers that the market needs to be courting.
"Games have become a luxurious form of entertainment and piracy has scared the market to start implementing ridiculous DRM solutions that only limits the consumers that actually PAY for their games, not stopping the pirates," he told CVG.
Sundberg also believes that part of the problem in terms of PC is that a lot of the PC offerings are simply rushed ports of the console versions of those games.
"As PC sales constantly dropping, they are a small group of very dedicated PC players who deserves a game designed for them and I strongly believe that PC games and console games are two completely different games.
"If we constantly keep on delivering console ports and not games design for the PC player, the PC market will suffer from bad sales, piracy and bad DRM solutions. I strongly believe that most PC players are online players and online games are so much easier to design that we both protect the developer against piracy – and the consumer against a limited game experience.
Sundberg advises more time being spent on ensuring that the PC version of a title focuses on the strengths of the PC system, in much the same way that Wii versions of games focus more time on making sure the game plays well on that platform.
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