June 14th, 2010 
Cliff Riseborough 
Seeing the success that Apple and Amazon (amongst others) have had with digital music, Google is apparently prepping a launch in to the same waters this Fall. Their music store will offer both downloaded songs and streaming music, according to Cnet.
While part of the basis behind such a move would obviously be to help convince consumers to buy and use use Android phones with a Google music application, their overall target market seems to be broader than that.
Part of the reason Google feels they can make inroads in the digital music market is the widespread popularity of their search engine. They could easily build in functions that would allow a song title search to bring up results on the music streaming system, with a link to buy the song also on the page. With their purchase of Simplify Media a few months back, Google also has a company on board who helped let computer users stream their iTunes and WinAmp libraries to other web devices, possibly enabling them to beat iTunes to the bunch with a cloud service.
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