February 8th, 2010 
Cliff Riseborough 
Along with the quarterly financial information and upcoming release slate announced by EA today, they also made some comments on the DLC system used in Mass Effect 2. As reported by G4tv, they’ve seen positive reception and sales from the DLC systems used in Mass Effect 2, as well as Dragon Age and The Saboteur, and plan to use things like the Cerberus Network from this point forward.
“In every case,” said EA CEO John Riccitiello, “what we’ve seen is a very positive response from the consumer and each case, particularly starting with Dragon Age, a strong pick-up in revenue per user. By and large, they like the extra content and we think it’s a strong positive move.”
“We’ve got similar strong PDLC [paid downloadable content] with each and every one of our titles this year,” continued Riccitiello.
Along with providing a regular stream of fresh content to released titles, a system such as Mass Effect 2’s Cerberus Network also adds incentive to consumers to purchase a new copy of the game. Any used copy is still fully playable, but access to the Cerberus Network must be purchased for $15 for any DLC to be accessible to the used buyer.
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[...] Ubisoft’s 2009 fiscal results landed yesterday, and they weren’t good. Despite Assassin’s Creed 2 selling 9 million copies across all platforms, the company still saw a drop of 18 percent in their overall sales. As a result, one of the options Ubi is looking it to recoup their losses is charging for DLC content on used games that’s free to buyers of a new copy, similar to what EA has done. [...]
[...] it appears that we may have another party interested in following a philosophy along the lines of EA’s paid DLC programs. He added: "At the end of the day we take huge risks and we invest ten of millions of [...]