It certainly appears that way, with Mark DeLoura starting work as Google’s developer advocate for games. Add this to such endeavours as Google Android and issuing their own open source 3D API, and it certainly looks like another giant company is dipping a toe in to the gaming industry waters. DeLoura was a lead engineer at Nintendo, the VP of Technology at GreenScreen Interactive, then moved on to executive jobs with Ubisoft and Sony Computer Entertainment. He’s also the ex Editor-in-chief of Game Developer magazine, and has spent the past 3 years doing technology consulting work and writing.
“I personally feel that Google hiring someone specifically to focus on games is a signal from the company that they recognize the growing importance of games as a medium,” said DeLoura in a statement to Gamasutra.
He continued, “In this time of great disruption in the game industry, there are a huge number of opportunities for developers. It can be difficult for traditional games companies to navigate the new possibilities provided by mobile platforms, social networks, and alternative business models. I’m looking forward to working with both traditional games companies and new game developers to talk about how Google can help, and the platforms and projects Google is working on.”
The fact that major corporations like Google are showing an interest in joining the games industry just reinforces how big that industry is becoming. And if they can help support some of the smaller independent developers out there and assist them in getting their product out, all the better.

April 16th, 2010
Cliff Riseborough
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